In 1999, OLIN Skis, part of K2's Team Sport brand, marked its 28th year in the industry with an exciting new consumer and trade campaign that achieved remarkable success. I had the privilege of creating consumer graphics for their fresh product line that year, which prominently featured the APEX-T, the flagship model of OLIN's Breakthrough Series. Distinguished by its innovative design with a deep cut, the Apex-T boasted a new Veratec Kevlar wrap, ACX tuning, and a cutting-edge Piezo-Electric dampener, all of which contributed to its exceptional performance and appeal.